From their home in the beautiful Brianza region north of Milano, BikeRibbon dedicates their experience, knowledge and passion to providing some of the most innovative Italian road cycling products on the market today. But more than simply creating high-end bike equipment, BikeRibbon commits to understanding you the cyclist, whether you race for a living, train for fitness or are involved in a cycling-related business. This translates to products that constantly push the envelope of design, weight reduction and above all, safety. Bike Ribbon is synonimous with style and is a leading company for bicycle accessories who have nurtured a profound experience after many years of activity and close contact with the world of racing and developing products for the uncompromising world of professional cycling. All of this effort along with the passion that they put in each product produces a range that is unique in every detail. Every product is made in Italy and is individually controlled from the design to the finished product. All phases of the production are monitored to ensure the highest quality that the pickiest customers demand. BikeRibbon is always with you wherever you go in the world.