When passion meets innovation and the know-how necessary to design components from top to bottom, the result you get is under everyone's eyes: Rotor.
The most famous oval chain blades Made in Spain are the results of an ingenious find from a group of outspoken cyclist who have tried and tested themselves in any way possible on how to improve the experience on the bike, first getting the feeling, then demonstrating by hand - that the traditional round chain blades had a further margin of improvement to achieve the perfect pedalling efficiency, eliminating the "emptiness" that arises in specific conditions. Simply genius! Super-light aluminium, ultra-precise CNC machining. With the same initiative Rotor has expanded its horizons and now produces complete crank-sets with built in power meters integrated into the crankshaft, because it's not necessary to add more components adding extra weight to have everything you want, its often necessary to optimize what already exists. Step by step and thanks to the collaboration with the most famous brands in the respective sectors Rotor celebrates the birth of its first UNO group-set: The future is already at your service.