Shimano Ultegra R8000 groupset 2017

Brand: Shimano

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There’s a thousand ways to every goal

Some people say it doesn’t matter which path you take, as long as you arrive at your destination. But you know better than that. Riding is not about a destination. It’s about being on the road, whether that road is smoothly paved or full of potholes and cracks. It’s about tackling mountains and steep grades, with a sense of awe for the accomplishments of body and bike. And it’s about sharing that awe with friends – or savouring it alone. So yes, it truly matters which choices you make. Because in the end, they determine how far you will go. On your ride. Your route. Your Ultegra.

The new Ultegra groupset adds to the performance of the bike, as well as its looks. The stunning, integrated design will leave you breathless. The seamlessly integrated components will give you the best riding experience ever. The new Ultegra is about control, concentration and customization. It’s about superior ergonomics that allow you to focus on your ride, no matter what the circumstances.

New Ultegra R8000 series is "pro-proven" as it is a direct trickle down from DURA-ACE. As a road bike component groupset, stress-free operation is one of the most important features to allow all day riding comfort through the Shimano intuitive braking and shifting technologies.

Cables and hoses for brake and shift included.

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