The history of Bianchi parallels Italy’s, one that has pedalled the unmistakable celeste turquoise bicycles. Edoardo Bianchi started working at an early age and in 1885, at just 20 years of age, he opened his first workshop. Bianchi is the most historic and prestigious brand of bicycles. Their heritage, over 130 years strong, cannot be equalled in the cycling world. Bianchi's positioning embodies the best of what Italy can offer to the world: a commitment to build products as artisans – “a regola d’arte”, distinguishing design, style and taste. The wide-range of products fans out gradually to meet the needs of the professional and the casual rider, one who loves nature or one who simply wants to move quickly through urban traffic. The ideal bicycles and accessories are available for every type of cyclist. In a world full of logos, each fighting to be different and to capture your attention, it is rare for a simple color to be a recognizable calling card that inspires passion, history, and performance as much as Bianchi's Celeste. Bianchi's Celeste is unique and unmistakeable, even when travelling through time and space: if you see Celeste, you know there's Bianchi.